RFP Design Group is a custom furniture manufacturer that outfits the commercial, hospitality and residential sectors. The intention of this campaign was to generate leads by communicating the value of custom furniture.
I followed the ABCDs (Awareness, Branding, Connection, Direction) to structure the strategically to make the most impact. Each video has a separate intention: Awareness, Consideration & Action.
I produced this 100% of this project:
Concept, Copy, On-set Production, Video Editing & Motion Graphics
Awareness
CONSIDERATION
ACTION