I'm a Senior Copywriter & UX Writer with nearly 7 years of experience and a keen ability for turning strategy and data into compelling copy that connects.
Highly skilled in writing for: digital, CRM, SEO, UX, content, web, app, branding, print, OOH, B2B, script, and video — with a long history of effective collaboration, fast-paced environments, and going the extra mile.
I've worked in several industries including: digital marketing, advertising, financial, CPG, DTC (direct to consumer), alcohol, cannabis, real estate.
Highly skilled in writing for: digital, CRM, SEO, UX, content, web, app, branding, print, OOH, B2B, script, and video — with a long history of effective collaboration, fast-paced environments, and going the extra mile.
I've worked in several industries including: digital marketing, advertising, financial, CPG, DTC (direct to consumer), alcohol, cannabis, real estate.
Connect with me on LinkedIn
Experience
Restaurant Brands International / Senior Copywriter & UX Writer
February 2023 - Present | Toronto, ON
I’m currently the lead copywriter for Tims Financial, creating and concepting copy across all channels: email, web, app, and OOH. I launched the Tims Mastercard and have helped to acquire over 80,000 cardholders. From the UX writing for the app and website, to email acquisition, I do it all.
Ontario Cannabis Store / Senior Copy editor
October 2021 - Present | Toronto, ON
I work with the OCS product team, proof editing the product descriptions for the OCS website ensuring they are grammatically correct, legally sound, and match the brand’s voice and style.
Zombie Creative / Creative Director
May 2021 - December 2023 | Toronto, ON
As Creative Director, I had the opportunity to work on some great projects: spearheading the 2023 paid media campaign for Kelloggs’ Cheez-It crackers; gaining market share for up-starts like Benji Sheets; and unlocking new revenue streams with niche B2B businesses like RFP. Internally, I was the UX designer and copywriter for the agency website: zombiecreative.com.
Self-Employed / Senior Copywriter & UX Writer
September 2018 - Present | Toronto, ON
Through my freelance business, I've been able to work with agencies and brands across a variety of industries: Community Agency — Bacardi x Calgary Flames, Patron, Hazelview Properties; Halton Adapt — a non-profit health services client; Red Cloud — a marketing agency focused on the mining industry. As well as several cannabis brands including: AHLOT, Viola, and Stationhouse.
AHLOT / Copywriter
May 2021 - December 2023 | Toronto, ON
I worked one-on-one with the Creative Director creating multi-channel campaigns (Web, Email, Social, and Print) for every new product release — including both B2C and B2B. In the year and a half working with AHLOT, our creative work gained over 2,700 new email subscribers, more than 6,000 new organic social media followers, and drove retail sales across Canada — enough to consistently sell the complete inventory of our unique, limited-run products.
Friendly Stranger Holdings Corp. / Creative Brand Manager
November 2018 - March 2021 | Toronto, ON
I was the creative individual leading the brand look and feel across all owned Friendly Stranger, Happy Dayz, and Hotbox platforms. I was responsible for: keeping abreast of the industry trends; creating all social media content (from strategic planning to posting); leading the creative for all in-store print materials (educational/promotional); and designing all of the UX content for each of the three brands’ websites.
Diamond Integrated Marketing / Copywriter Intern
May 2018 - Sept 2018 | Toronto, ON
My time at Diamond was a crash course in the marketing industry. Prior years of relevant experience in cannabis quickly excelled me to the role of lead copywriter on the Aphria client account.
Education
York Univeristy / Bachelor of Arts
September 2005 - May 2009
Developed my reading, writing, and research skills while earning my bachelor’s degree in History.