Grizzlers is a legacy cannabis brand that was launching its first official product in the legal cannabis market. Our strategy consisted of: a teaser post to build excitement; a launch post for the announcement; and an ongoing campaign.
teaser post
Our next drop is gonna be wild! Any guesses of what it could be? Zoom in for a clue.
Leave a guess in the comments and keep track of our feed for the big reveal.
SWIPE LEFT for more image clues!
Hey Alberta! Save your loonies – there’s a little something extra for you. 😏
#AHLOT #AHigherLevelofThought
launch post
Grizzlers are back! Canada’s #1 legacy pre-roll brand has come out of hibernation with an appetite for high THC craft cannabis.
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Grizzlers Indica Pre-rolls (7x0.5g) are made from 100% craft-grade whole flower, with 20-26% THC and above average total terpenes.
Ask about our S^MPLE-size (1x0.5g) Grizzlers Indica Pre-rolls from S^MPLE by AHLOT.
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Grizzlers is a legacy brand with pre-legalization roots who goes to great lengths to ensure their cannabis meets craft designation. Never shying from the labour intensive post processing of hang drying, hand trimming, and hand packing their pre-rolls.
Their cultivators are selected using a ‘geographically aware’ initiative of sourcing flower from within (or as close as possible to) each province, to help bolster local communities.
Grizzlers is carving out more habitat in the cannabis landscape for legacy brands.
Visit the link in bio to learn more.
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📷 Snap a pic of your Grizzlers Indica in your natural habitat using #GrizzlersSighting and tag @ahlotofficial and @grizzlersofficial for a guaranteed reshare and a chance to be featured in our Back in the Wild campaign. Don’t forget to follow, we don’t bite!
#AHLOT #AHigherLevelOfThought #Grizzlers #BackInTheWild
campaign post
We kicked off a UGC (user generated content) campaign encouraging Grizzlers customers to snap a pic of their Grizzlers in the wild.
WARNING! Grizzlers have been spotted across Canada. If you see Grizzlers, don’t panic. Any novice adventurers should be sure to approach Grizzlers slowly.
📸 If you spot Grizzlers in the wild please share using #GrizzlersSighting and tag @ahlotofficial and @grizzlersofficial for a guaranteed re-share and a chance to be featured in our Back in the Wild campaign.
Swipe left to see some of the wild places Grizzlers have already been spotted.
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GRIZZLERS FACTS
Grizzlers are known for their 100% craft-grade whole flower that is hang dried and hand trimmed. Grizzlers Indica have a THC range of 20-26%.
Grizzlers love flowers with above average terpenes and are most attracted to local craft growers that are nearest to their natural habitat.
Visit the link in bio to learn more.
#AHLOT #AHigherLevelOfThought #Grizzlers #BackInTheWild