Social
The 'Craft Select Coast 2 Coast' multi-pack from AHLOT featured 3 strains from across Canada.
The campaign idea was to take our social media followers on a virtual trip across Canada.
Launch Post
We travelled far and wide to find the heavy hitters in our latest pre-roll multi-pack – dubbed Craft Select Coast-to-Coast.
Three high THC 0.5g Indica pre-rolls from three of Canada’s top craft brands representing the West Coast @qwestfamily, East Coast @reeforganic, and First Nations @msiku.official
We don’t just pick any ol’ flower for our Cannabis Collections™. Each cultivar is expertly curated using blind evaluations by the AHLOT Cannabis Committee and select budtenders. We make sure it delivers on THC, terps and taste. Also, in order to meet our craft criteria, we’re looking for that next level TLC during the grow and harvest.
Who else is putting out three top-shelf brands & cultivars in a single pack? No one.
Head to the link in bio for more info.
#AHLOT #AHigherLevelofThought
Campaign Post
Our Campaign Posts were meant to increase reach by mentioning some lesser known tourist attractions that boosted comments, triggered reposting, and attracted followers outside of Ontario.
After zippin’ up all the pouches of the Coast-to-Coast pre-roll multi-pack, we zipped out on a cross-Canada adventure. “Next sssstop, the prairies!”
We spent the night in The Doghouse, which in Saskatchewan is the name of a school bus converted into a fully loaded RV – just one of the many options of Skoolies from @pavedtopines
Next we stopped by the twisted tree grove in Speers (not pictured above… those are definitely snakes). Then we crossed the “hundredth meridian where the great plains began” and headed to @feastcafebistro for bannock pizza with local grass-fed bison – is there anything more Manitoban than that?
And we couldn’t leave before checking out the Snakes of Narcisse – the largest gathering of snakes in the world. No big deal.
There’s nothing plain about the Canadian prairies, and there’s nothing ordinary about the AHLOT Coast-to-Coast Craft Select pre-roll multi-pack.
Learn more - link in bio.
#AHLOT #AHigherLevelofThought
choose your own adventure
For Instagram stories, we wanted to encourage user engagement, boost reach and raise awarness of the new product launch in a truly creative way.
I wrote short stories with multiple outcomes that users could experience by navigating their journey with a specific number of taps forward or backward.
It works here too! Zoom in on image 1 and use <-- and --> to play.
